Digital Marketing

/0 ratings

Next Batch : March 8, 2026
12
Online

Price

Free

Level All levels 0 student Duration 30 hours 0 Lesson Language English

Get unlimited access to all learning content and premium assets Membership Pro

Description

You will learn about the various uses of SEO, SEM, SMO, affiliate marketing, and more during the Digital Marketing Training in Chennai. Utilize Google Analytics and Canva firsthand expertise while being guided by our knowledgeable mentors. Our specialists offer hands-on instruction so that the learner gains a thorough understanding of all the tools and methods.

The field of digital marketing is extensive and constantly evolving, so the course content must be updated. This programme stands out from other digital marketing institutions thanks to the ongoing updating of our classes and their curriculum. We take a thorough strategy to teaching digital marketing.

Syllabus of Amazon Web Services (AWS) Course

Module 1: Digital Marketing Overview

Digital Marketing Outline
Campaigning Goals
Vital Digital Marketing Channels
Know-how to devise a Digital Marketing Plan
Traditional Marketing versus Digital Marketing

Module 2: Comprehending SEO

Getting to know about Search Engines
Get familiar with Crawling and Indexing
Google versus Other Search Engines
Understanding the differences between SEO and Paid Ads
White Hat, Black Hat, and Grey Hat SEO

Module 3: Analysis and Research of Keywords

In-depth Research on Potential keywords
Being Familiar with Google Keyword and Planner tool
Finding other keywords from the Google Auto Detection
Deciding your Money keyword

Module 4: On-Page optimization

Fundamentals of HTML
Key HTML Tags
Title, H1, Meta Description
Keyword Density and Prominence
Optimization of Content
Content-Length
Content Quality
Content Uniqueness
Content Freshness
Optimization of Image

Module 5: Technical SEO

URL Structure and Length
Analysis of Page Speed
Schema.org
301 Redirects
Robots. TXT
Internal Linking
Sitemaps.XML
Essential Schemas to implement

Module 6: Off-Page Optimization

Google Ranking Page
Parameter Indicators such as PA and DA
How to Add MozBar Chrome Extension
Significance of Backlinks
Different Techniques of Backlinks
Web 2.0
Forum Participation
Blog Commenting
Social BookMarking
Classifieds
Submission of Directory
Video Submission
Guest Posting Blog
Press Release
Infographics
Audio Sharing Sites
Social Media websites
Industry Roundup
Business Listing Websites
Answering sites

Module 7: Advanced Link Building

Link Wheel
Do-Follow Links
Link Exchange
No-Follow Links
Link Juice and Pyramid

Module 8: Updates of Google Algorithm

Caffeine Algorithm
Page Layout Algorithm
Panda Algorithm
Penguin Algorithm
EMD Algorithm
Core Algorithm
Page Layout Algorithm
Mobile-Friendly Algorithm
Other Recent Algorithm

Module 9: Blog Marketing

Getting to know about Blogs
Blog Creations
Engaging the visitors
Identifying the right topics to post
Periodical Posting

Module 10: Content Marketing

Developing the Original Content
Understanding the Content Marketing Strategy
Devising a Content Marketing Plan
Driving the Specific Audience

Module 14: Google – My Business

Google Listings Creation
Developing Citations
Regular Posting of the updates and its significance
Reviews
Managing the Negative Reviews

Module 15: Google Search Console

Top Search Queries
Organic Performance
Key Performance Metrics
Top Pages
Structured Data
CTR, Clicks, and Impressions, CTR
Using different filters
URL Inspection
Coverage issue
Mobile Usability
BreadCrumbs, FAQs, and Logos
Site Maps
Links
Legacy Tools and Reports
Security Issues
Manual Action

Module 16: Google Analytics

Setting up Google Analytics and Real Time User Analytics

Content
Traffic Source
Location

Audience Section

Understanding Cohort Analysis
Learning about User Explorer
Understanding Active User
Audiences based on Interests
Audiences based on Demographics Classification
Understanding Geo
Understanding Affinity Audiences
Understanding In-Market Audiences
Anaysing Audience Behavior
Cross-Device Reach
Mobile Audiences
Understanding User-Flow
Understanding Benchmark

Behavior Section

Understanding the Behavior Flow
Site Search behavior Report
Site Content behavior Report
Site Speed behavior Report
Learning about Events Report
Publisher

Acquisition

All Traffic
Paid Traffic
Organic Traffic
Referral Traffic
Social Media Traffic
Search Consoles
Google ads
Campaigns
Social Media

Goal Setting

Conversion
E-commerce

Goals
Multi-channel funnels
Product Linking
AdSense Linking
Google Ads
3rd Party Application Linking

Module 17: Email Marketing

Getting to know about the functioning of Email Marketing
Various kinds of Email Marketing
Opt-in Email Marketing
Setting up of Account for Email Marketing
List Setup
Web Form
Creation of Email Broadcast
Setting up of Auto Responder
Optimize the Increase Inbox percentage
Selecting the best email marketing tool like Mailchimp

Module 18: Affiliate Marketing

Getting to know about the Affiliate Marketing
Familiar with Affiliate Marketing
Legal Policies
Obtaining Approval
Tracking the Affiliation Codes

Module 19: Google Adsense

Policies of Adsense
Being Approved by Google
Integration of the code to your blog
Adsense Code Generation best practices
Making Money Via Adsense
Track the Earnings
Developing CTR

Module 20: Mobile Marketing

Marketing via SMS
Targeting Mobiles and Paid ads
App Store Optimization
Differentiating between the Web and Mobile Marketing
Familiar with Mobile websites
Be acquainted with Responsive websites
Creating Mobile Process: Native and Hybrid Apps Overview

Curriculum

5 Sections
0 Lessons
30 Hours

Expand all sectionsCollapse all sections

Who is eligible to sign up for this digital marketing training in Chennai?
The following workers would do well to enrol in Chennai’s top digital marketing course: Digital Marketing specialists. Sales and Marketing professionals. Marketing Managers. Project Managers. Business Intelligence and Analytics experts. Entrepreneurs.
0
What qualifications are needed to enrol in this Digital Marketing training in Chennai?
No. Even if you lack any background information or experience in the field, you are still eligible to enrol in this digital marketing training.
0
What does a Digital Marketing Specialist make on average in Chennai?
A specialist in digital marketing in Chennai can expect to make an average income of about $247,788 per year, according to Glassdoor.
0
What training options are available through Needintech's AWS Online Training course?
We offer AWS Live Online Training or AWS Classroom Training sessions. Any of these training options are available to you.
0
Which reputable businesses in Chennai are hiring for positions in digital marketing?
Some of the top businesses in Chennai that provide employment in digital marketing are listed below: Sulekha. Zuan Technologies. Realtek Consulting LLC. Sprinto HQ.
0

Level All levels Duration 30 hours 0 Lesson Language English

Related Blogs

Free

Sign-up to receive updates on new courses, learning resources & interview preparation

Get in touch

Need some help?

FAQs
Contact